Kristen D. Johnson

Dig Communications: Consumer Intern

October-December 2010

• Worked on client teams for Wrigley, ACH Foods, Optima Batteries, The Parking Spot, Fruit2O and Elations

• Participated in weekly conference calls with our clients, including brainstorming and scheduling

• Operated as an event planner for the 2010 Optima Ultimate Street Car Invitational in Pahrump, NV
• Developed project media lists and organized mailers for events such as the Boomers Building a Better America launch in Houma, LA, and program releases including Wrigley’s Dessert Delights on National Dessert Day
• Directed blogger contests, including ACH’s Bake for the Cure campaign with Susan G. Komen for the Cure

Stonecutter Records: Public Relations Intern

August-December 2010

• Interviewed new talents on label and wrote biographies for websites and handouts
• Managed company’s social media platforms, including Twitter, Facebook and MySpace
• Pitched new album releases to music businesses, including radio stations and publications
• Posted new job openings, reviewed potential applicants, scheduled interviews and helped review candidates

Weber Shandwick Worldwide: Consumer Intern
March-July 2010

• Monitored, quantified, qualified and recorded daily online, print and broadcast coverage for various client
  teams, including Milk NBA, Milk Dinner, McCormick, Nabisco, KFC and Campbell’s.
• Created and maintained media relationships through pitch practices among bloggers, social media managers,newspapers, magazines and broadcast stations to create attention for products or upcoming events
• Secured a wide range of placements in all media types, including Food Processing magazine and Examiner.com
• Updated client social media by managing the Nabisco Facebook page and drafting Facebook and Twitter posts for McCormick
• Constructed media lists, product image and fact sheets, and client email drafts through assigned criteria
• Participated as a team member through shared duties and weekly group meetings

Freelance Writer: Midwest Beat Magazine, Relate Magazine, Crunk Certified Magazine

May 2007-July 2009

• Wrote music artist features and reviews on releasing albums from press kits.
• Practiced contacting and corresponding with record companies and artist public relation teams.

Features Editor: The Exponent, Purdue's daily independent student newspaper

• Managed the features desk, including a staff of 10 reporters and an assistant editor.
  
• Edited stories for my desk and the other desks at the newspaper.
• Developed fresh story concepts linked with different design elements and graphics.
• Worked with an office of editors to produce a paper every weekday.

• Researched stories, developed articles, and arranged and scheduled interviews.
• Timely completed articles according to the assigned deadlines from the editor.

May 2007-August 2007

• Worked through a summer editorial internship under the paper’s editor-in-chief, John Koys.
• Reported on various communities’ news and happenings.

Concert Promoter: Live Nation with House of Blues Chicago
May 2007-August 2007

• Publicized performances through handouts to businesses across the southwest Chicago suburbs
• Documented and timely reported advertising efforts through Google groups and applications

Purdue Student Concert Committee: Publicity Director

• Utilized organizational and interpersonal skills to research, plan, and book upcoming bands and artists to         perform on Purdue’s campus such as Wilco, B.B. King, The Fray, Bob Saget, Jim Gaffigan, Dierks Bentley
• Created and designed posters, flyers, and mass media advertisements to publicize events
• Created and managed stage environment for concerts and events